Statistics
Publications
1
Citations
26
H-Index
1
Active since
1989
Affiliations
San Jose State University(Current)
Mitchell Land is an author at San Jose State University specializing in consumer buying behavior, men's roles, and retail brand perception.
Publications per year
1989–1989
1
1
You Are What You Buy: Mass-Mediated Judgments of People's Worth
Stanley J. Baran, Jin Ja Mok, Mitchell Land et al. · Journal of Communication · 1989 · 26 citations
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