Rehan Ahmad

Social exchange theory: Systematic review and future directions

Rehan Ahmad, Muhammad Rafay Nawaz, Muhammad Ishtiaq Ishaq et al. · Frontiers in Psychology · 2023 · 516 citations · Full text

Social Sciences, Psychology, Social Psychology +9

The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills

Rehan Ahmad, Muhammad Ishtiaq Ishaq, Ali Raza · International Journal of Hospitality Management · 2022 · 36 citations

Management, Organization Studies, Organizational Behavior +11

AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse

Sana Affandi, Muhammad Ishtiaq Ishaq, Ali Raza et al. · Journal of Retailing and Consumer Services · 2024 · 27 citations

Computing, Computer Science, Psychology +4

How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator

Ali Raza, Muhammad Ishtiaq Ishaq, Ayesha Khan et al. · Journal of Retailing and Consumer Services · 2023 · 26 citations

Business, Marketing, Marketing Management +12

Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity

Muhammad Ishtiaq Ishaq, Rukhsar Baloch, Ali Raza et al. · Journal of Retailing and Consumer Services · 2024 · 18 citations

Social Sciences, Religious Studies, Social Psychology +16