Concepedia
Statistics
Publications
1
Citations
51
H-Index
Active since
1967
H. M. Mann is an author specializing in advertising effectiveness, advertising, and management.
Top concepts
MarketingManagementAdvertisingConsumer ResearchAdvertising Effectiveness
Publications per year
1967–1967
Advertising and Concentration: An Empirical Investigation
H. M. Mann, J. A. Henning, James W. Meehan · Journal of Industrial Economics · 1967 · 51 citations
Advertising, Targeted Advertising, Market Analysis +6
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