Tzu-Ling Lin is an author at Fu Jen Catholic University specializing in brand management, brand awareness, and consumer research.
Top concepts
LuxuryBrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessLuxury BrandingMedia Marketing
Publications per year
2018–2018
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Te-Hsing Ku, Tzu-Ling Lin · South African Journal of Business Management · 2018 · 28 citations · Full text
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