Bey Ignatius Purba

Statistics

Publications

Citations

166

H-Index

Active since

2020

Affiliations

California State University, San Bernardino(Current)

Asia University

Bey Ignatius Purba is an author at California State University, San Bernardino specializing in word-of-mouth marketing, brand image, and social media.

Publications per year

2020–2021

Publications

What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention

Massoud Moslehpour, Taufiq Ismail, Bey Ignatius Purba et al. · Journal of theoretical and applied electronic commerce research · 2021 · 133 citations · Full text

Business, Marketing, Marketing Management +14

The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia

Massoud Moslehpour, Taufiq Ismail, Bey Ignatius Purba et al. · 2020 · 33 citations

Business, Marketing, Marketing Management +12

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