Bhasker Mukerji

Social media marketing: Comparative effect of advertisement sources

Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi et al. · Journal of Retailing and Consumer Services · 2017 · 550 citations · Full text

Advertising, Social Media, Digital Marketing +9

Factors for Successful e‑Government Adoption: a Conceptual Framework

Vinod Kumar, Bhasker Mukerji, Irfan Butt · 2007 · 354 citations · Full text

Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers

Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat et al. · Journal of Retailing and Consumer Services · 2018 · 153 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +16

Group behavior in social media: Antecedents of initial trust formation

Mahmud Akhter Shareef, Kawaljeet Kaur Kapoor, Bhasker Mukerji et al. · Computers in Human Behavior · 2019 · 117 citations · Full text

Social Identity, Social Media, Group Phenomenon +7

Involvement in emergency supply chain for disaster management: a cognitive dissonance perspective

Yogesh K. Dwivedi, Mahmud Akhter Shareef, Bhasker Mukerji et al. · International Journal of Production Research · 2017 · 102 citations

Organizational Issue, Organizational Characteristic, Information Sharing +22