Concepedia
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Publications
1
Citations
10
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Active since
2013
Ivy Boadi is an author specializing in consumer attitudes toward ads, persuasion, and short message service (sms).
Publications per year
2013–2013
The Influence of Short Message Service (SMS) Advertising on the Purchase Behaviour of Young Consumers in a Tertiary Institution in Ghana
Daniel Ofosu, Koforidua Polytechnic, Mavis Gyanewa et al. · 2013 · 10 citations
Business, Marketing, Marketing Management +16
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