Concepedia
Statistics
Publications
1
Citations
10
H-Index
Active since
2013
Koforidua Polytechnic is an author specializing in attitude toward ads, consumer behavior, and marketing management.
Publications per year
2013–2013
The Influence of Short Message Service (SMS) Advertising on the Purchase Behaviour of Young Consumers in a Tertiary Institution in Ghana
Daniel Ofosu, Koforidua Polytechnic, Mavis Gyanewa et al. · 2013 · 10 citations
Business, Marketing, Marketing Management +16
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