Siti Zaleha Ahmad Nadzim

Publications

270

Citations

H-Index

2015

Active since

Affiliations

Northern University of Malaysia(Current)

Siti Zaleha Ahmad Nadzim is an author at Northern University of Malaysia specializing in media entrepreneurship, business, and small business marketing.

Top concepts

ArtsBusinessMarketingManagementSocial MediaSmall BusinessMedia MarketingSocial MarketingSocial InnovationInteractive Marketing

Publications per year

2015–2015

Publications

Strategic Use of Social Media for Small Business Based on the AIDA Model

Shahizan Hassan, Siti Zaleha Ahmad Nadzim, Norshuhada Shiratuddin · Procedia - Social and Behavioral Sciences · 2015 · 270 citations · Full text

Small Business Marketing, Social Media, Aida Model +15

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