Oscar Yuheng Zhu

Should the risk of social desirability bias in survey studies be assessed at the level of each pro-environmental behaviour?

Oscar Yuheng Zhu, Danyelle Greene, Sara Dolničar · Tourism Management · 2024 · 54 citations · Full text

Public Health, Behavioral Sciences, Psychology +12

The power of respect for authority and empathy – Leveraging non-cognitive theoretical constructs to trigger environmentally sustainable tourist behaviour

Oscar Yuheng Zhu, Hongwei Li, Bettina Grün et al. · Annals of Tourism Research · 2023 · 29 citations · Full text

Management, Hospitality Management, Psychology +17

On the Importance of Field Studies for Testing Theory-Driven Behavioral Change Interventions in (Sustainable) Tourism

Emil Juvan, Oscar Yuheng Zhu, Bettina Grün et al. · Journal of Travel Research · 2024 · 24 citations · Full text

Public Health, Psychology, Tourism Management +17

Vegan burger, no thanks! Juicy American burger, yes please! The effect of restaurant meal names on affective appeal

Danyelle Greene, Oscar Yuheng Zhu, Sara Dolničar · Food Quality and Preference · 2023 · 22 citations · Full text

Agriculture, Food Science, Food Policy +12

Tourism and vaccine hesitancy

Oscar Yuheng Zhu, Bettina Grün, Sara Dolničar · Annals of Tourism Research · 2021 · 21 citations · Full text

Veterinary Medicine, Health Promotion, Tourism Management +17