Concepedia

Michal Mičík

MM

Statistics

Publications

8

Citations

785

H-Index

8

Active since

2016

Affiliations

University of West Bohemia in Pilsen(Current)

Michal Mičík is an author at University of West Bohemia in Pilsen specializing in human resource management, recruitment, and business.

Publications per year

2016–2021

8

Publications

8

The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

Ludvík Eger, Lenka Komárková, Dana Egerová et al. · Journal of Retailing and Consumer Services · 2021 · 527 citations · Full text

Business, Marketing, Marketing Management +12

Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

Michal Mičík, Kateřina Mičudová · Economics & Sociology · 2018 · 64 citations · Full text

Management, Human Resource Management, Marketing +13

EMPLOYER BRANDING: EXPLORING ATTRACTIVENESS DIMENSIONS IN A MULTICULTURAL CONTEXT

Ludvík Eger, Michal Mičík, Mikuláš Gangur et al. · Technological and Economic Development of Economy · 2019 · 58 citations · Full text

Management, Human Resource Management, International Business +16

Does entrepreneurship education matter? Business students’ perspectives

Dana Egerová, Ludvík Eger, Michal Mičík · Tertiary Education and Management · 2017 · 47 citations

Business, Entrepreneurship, Higher Education +12

Customer-oriented communication in retail and Net Promoter Score

Ludvík Eger, Michal Mičík · Journal of Retailing and Consumer Services · 2016 · 32 citations

Business, Marketing, Retail Management +14

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