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Publications
1
Citations
55
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Active since
2018
V. Kavya is an author specializing in consumer involvement, consumer trust in e-commerce, and purchase intention analysis.
Publications per year
2018–2018
Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust
Mary Thomas, V. Kavya, Mary Monica · Indian Journal of Commerce & Management Studies · 2018 · 55 citations · Full text
Business, Marketing, Marketing Management +14
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