Aida Azlina Mansor

Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun et al. · Sustainability · 2021 · 103 citations · Full text

Business, Neuroscience, Psychology +17

Fundamentals of neuromarketing: What is it all about?

Aida Azlina Mansor, Salmi Mohd Isa · Neuroscience Research Notes · 2020 · 52 citations · Full text

Business, Marketing, Neuroscience +12

Ethics in Neuromarketing and its Implications on Business to Stay Vigilant

Salmi Mohd Isa, Aida Azlina Mansor, Khairiah Razali · KnE Social Sciences · 2019 · 20 citations · Full text

Business, Marketing, Neuroscience +14

P300 and decision-making in neuromarketing

Aida Azlina Mansor, Salmi Mohd Isa, Syaharudin Shah Mohd Noor · Neuroscience Research Notes · 2021 · 20 citations · Full text

Business, Marketing, Neuroscience +10

The Impact of Eye Tracking on Neuromarketing for Genuine Value-Added Applications

Aida Azlina Mansor, Salmi Mohd Isa · Global business and management research · 2018 · 19 citations

Business, Marketing, Marketing Management +12