Aida Azlina Mansor - Concepedia

Author

Aida Azlina Mansor

Also Known As

Aida Azlina Mansor

Publications

258

Citations

H-Index

Concepts

All Affiliations

Aida Azlina Mansor is an author at Universiti Teknologi MARA specializing in management, marketing, and interactive marketing.

#	Concept	H-Index	Publications	Citations
1	Management	6	6	219
2	Social Sciences	4	4	185
3	Business	2	2	39
4	Education	1	1	15
5	Engineering	1	1	15

Aida Azlina Mansor

Publications

219

Citations

H-Index

Page 1

	Year	Citations
Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Sustainability NeuropsychologyBrain FunctionDevelopmental Cognitive NeuroscienceBehavioral Decision MakingTargeted Advertising	2021	101
Fundamentals of neuromarketing: What is it all about? Aida Azlina Mansor, Salmi Mohd Isa Neuroscience Research Notes Marketing AnalyticsTerm NeuromarketingAdvertisingConsumer StudyInteractive Marketing	2020	47
Ethics in Neuromarketing and its Implications on Business to Stay Vigilant Salmi Mohd Isa, Aida Azlina Mansor, Khairiah Razali KnE Social Sciences Behavioral Decision MakingConsumer StudyConsumer ResearchDigital EthicResearch Ethics	2019	20
The Impact of Eye Tracking on Neuromarketing for Genuine Value-Added Applications Aida Azlina Mansor, Salmi Mohd Isa Global business and management research Online Customer BehaviorBuying BehaviorAdvertisingBehavioral Decision MakingInteractive Marketing	2018	19
P300 and decision-making in neuromarketing Aida Azlina Mansor, Salmi Mohd Isa, Syaharudin Shah Mohd Noor Neuroscience Research Notes NeuropsychologyBehavioral Decision MakingConsumer StudyConsumer ResearchIndividual Decision Making	2021	17
Hierarchical Service Quality Model towards Student Satisfaction Aida Azlina Mansor, Rahayu Hasanordin, Muhammad Hafiz, Total Quality ManagementCustomer SatisfactionEngineeringService QualityInteraction Quality	2012	15

Page 1