Concepedia
Statistics
Publications
2
Citations
67
H-Index
Active since
2016
Affiliations
Universiti Malaysia Perlis(Current)
Universiti Tenaga Nasional
Sultan Abdul Halim Mu'adzam Shah International Islamic University
Yusuf Hj Othman is an author at Universiti Malaysia Perlis specializing in marketing strategy, green manufacturing, and greenwashing.
Top concepts
BusinessMarketingManagementGreenwashingGreen MarketingConsumer ResearchMarketing StrategyGreen ManufacturingGreen CertificationsIntercultural Marketing
Publications per year
2016–2016
The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia
Abdullah Osman, Yusuf Hj Othman, Shahrul Nizam Salahudin et al. · Procedia Economics and Finance · 2016 · 46 citations · Full text
Green Marketing, Greenwashing, Intercultural Marketing +12
Safety Culture Behaviour in Electronics Manufacturing Sector (EMS) in Malaysia: The Case of Flextronics
Muhammad Safizal Abdullah, Yusuf Hj Othman, Abdullah Osman et al. · Procedia Economics and Finance · 2016 · 21 citations · Full text
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