Concepedia
Statistics
Publications
8
Citations
613
H-Index
Active since
2017
Affiliations
Oregon State University(Current)
The Ohio State University
Washington State University
University of Florida
Texas Tech University
Yanni Ma is an author at Oregon State University specializing in social sciences, environmental communication, and communication.
Publications per year
2017–2023
Improving Climate Change Acceptance Among U.S. Conservatives Through Value-Based Message Targeting
Graham Dixon, Jay D. Hmielowski, Yanni Ma · Science Communication · 2017 · 226 citations
Public Affairs, Communication, Political Communication +17
Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification
Yanni Ma, Graham Dixon, Jay D. Hmielowski · Environmental Communication · 2018 · 183 citations
Social Sciences, Communication, Political Communication +17
How humanlike is enough?: Uncover the underlying mechanism of virtual influencer endorsement
Yanni Ma, J. Li · Computers in Human Behavior Artificial Humans · 2023 · 62 citations · Full text
Social Sciences, Communication, Marketing +16
Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification
J. Li, Yanni Ma · Journal of Interactive Advertising · 2023 · 54 citations
Business, Marketing, Marketing Management +15
More Evidence of Psychological Reactance to Consensus Messaging: A Response to van der Linden, Maibach, and Leiserowitz (2019)
Graham Dixon, Jay D. Hmielowski, Yanni Ma · Environmental Communication · 2019 · 27 citations
Social Sciences, Psychology, Social Psychology +17
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