Concepedia

Nan Sun

NS

2

Publications

41

Citations

2

H-Index

2019

Active since

Affiliations

Zhejiang Gongshang University(Current)

Nan Sun is an author at Zhejiang Gongshang University specializing in management, marketing, and interactive marketing.

Top concepts

BrandingBusinessMarketingManagementMotivationConsumer CultureConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science

Publications per year

2019–2020

2

Publications

2

Do Airbnb’s “Superhosts” deserve the badge? An empirical study from China

Nan Sun, Dongsheng Liu, Anding Zhu et al. · Asia Pacific Journal of Tourism Research · 2019 · 21 citations

Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation

Jingyu Li, Anding Zhu, Dongsheng Liu et al. · Sustainability · 2020 · 20 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

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