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Małgorzata Bartosik‐Purgat

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Publications

9

Citations

173

H-Index

9

Active since

2017

Affiliations

Poznań University of Economics and Business(Current)

Vistula University

Małgorzata Bartosik‐Purgat is an author at Poznań University of Economics and Business specializing in knowledge transfer, global strategy, and cross-border management.

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Publications per year

2017–2023

9

Publications

9

Social Media and Higher Education – An International Perspective

Małgorzata Bartosik‐Purgat, Nela Filimon, Meltem Kiygi-Calli · Economics & Sociology · 2017 · 33 citations · Full text

Industry 4.0 technologies adoption: barriers and their impact on Polish companies’ innovation performance

Barbara Jankowska, Ewa Mińska‐Struzik, Małgorzata Bartosik‐Purgat et al. · European Planning Studies · 2022 · 32 citations

Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

Małgorzata Bartosik‐Purgat · Entrepreneurial Business and Economics Review · 2019 · 29 citations · Full text

The usage of new media tools in prosumer activities – a corporate perspective

Małgorzata Bartosik‐Purgat, Joanna Bednarz · Technology Analysis and Strategic Management · 2020 · 20 citations

Country of origin as a determinant of young Europeans` buying attitudes ? marketing implications

Małgorzata Bartosik‐Purgat · Oeconomia Copernicana · 2018 · 14 citations · Full text

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