Philippe Jourdan

Publications

Citations

H-Index

2001

Active since

Affiliations

Université d'Évry Val-d'Essonne(Current)

Philippe Jourdan is an author at Université d'Évry Val-d'Essonne specializing in behavioral decision making, customer satisfaction, and social sciences.

Top concepts

MarketingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionConsumer Decision MakingBehavioral Decision Making

Publications per year

2001–2007

Publications

Measuring Brand Equity: Proposal for Conceptual and Methodological Improvements

Philippe Jourdan · HAL (Le Centre pour la Communication Scientifique Directe) · 2001 · 29 citations

Consumer Tendency to Regret: Validation of a Measurement Scale

Éva Delacroix, Philippe Jourdan · Recherche et Applications en Marketing (English Edition) · 2007 · 20 citations

Customer Satisfaction, Consumer Decision Making, Behavioral Sciences +15

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