Concepedia

Zohad Zahid

ZZ

1

Publications

62

Citations

1

H-Index

2016

Active since

Affiliations

University of Massachusetts Dartmouth(Current)

Zohad Zahid is an author at University of Massachusetts Dartmouth specializing in brand management, consumer decision making, and customer satisfaction.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand AwarenessGreen MarketingBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2016–2016

1

Publications

1

Customer perception of CSR initiatives: its antecedents and consequences

Samra Chaudary, Zohad Zahid, Saad Shahid et al. · Social Responsibility Journal · 2016 · 62 citations

Customer Experience, Customer Satisfaction, Socially Responsible Product +23

Rows per page

1–1 of 1