Concepedia

Donald A. McBane

DA

Statistics

Publications

3

Citations

193

H-Index

3

Active since

1995

Affiliations

Clemson University(Current)

Donald A. McBane is an author at Clemson University specializing in marketing, marketing strategy, and business.

Publications per year

1995–2003

3

Publications

3

Empathy and the salesperson: A multidimensional perspective

Donald A. McBane · Psychology and Marketing · 1995 · 170 citations

, , +13

Marketing Departments on the World Wide Web: State of the Art and Recommendations

Donald A. McBane · Journal of Marketing Education · 1997 · 12 citations

, , +8

Getting the Horse to Drink: Teaching Technology to Marketing Students

Donald A. McBane · Marketing Education Review · 2003 · 11 citations

, , +6

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