Concepedia

Fiona Sussan

FS

14

Publications

1.5K

Citations

11

H-Index

2006

Active since

Affiliations

University of Phoenix(Current)

Nova Southeastern University

George Mason University

Hiroshima University

Akita International University

Fiona Sussan is an author at University of Phoenix specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorInteractive MarketingDigital MarketingStrategic ManagementConsumer Decision MakingStrategy

Publications per year

2006–2018

14

Publications

14

The digital entrepreneurial ecosystem

Fiona Sussan, Zoltán J. Ács · Small Business Economics · 2017 · 754 citations

The Digital Entrepreneurial Ecosystem

Zoltán J. Ács, Fiona Sussan · SSRN Electronic Journal · 2017 · 338 citations · Full text

Not all adaptive selling to omni-consumers is influential: The moderating effect of product type

Yuliya V. Yurova, Cindy B. Rippé, Suri Weisfeld‐Spolter et al. · Journal of Retailing and Consumer Services · 2016 · 138 citations

Product Type, Consumer Study, Adaptive Selling +9

Introspecting the spiritual nature of a brand divorce

Fiona Sussan, Richard B. Hall, Laurie A. Meamber · Journal of Business Research · 2011 · 60 citations

Brand Divorce, Spirituality, Divorce

An integrative approach to eWOM and marketing communications

Suri Weisfeld‐Spolter, Fiona Sussan, Stephen Jay Gould · Corporate Communications An International Journal · 2014 · 58 citations

Entertainment Marketing, Digital Marketing, Consumer Research +25

Rows per page

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