Statistics
Publications
2
Citations
36
H-Index
2
Active since
2018
Affiliations
Manado State University(Current)
Nova Mamuaya is an author at Manado State University specializing in sales promotion effectiveness, impulse buying, and retail consumer behavior.
Publications per year
2018–2018
2
2
Nova Mamuaya, Aditya Pandowo · Journal of Business & Retail Management Research · 2018 · 19 citations · Full text
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