Jiangqun Liao

Face as a mediator of the relationship between material value and brand consciousness

Jiangqun Liao, Lei Wang · Psychology and Marketing · 2009 · 248 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Adjusting to death: The effects of mortality salience and self-esteem on psychological well-being, growth motivation, and maladaptive behavior.

Clay Routledge, Brian D. Ostafin, Jacob Juhl et al. · Journal of Personality and Social Psychology · 2010 · 223 citations

Growth Motivation, Life Satisfaction, Behavioral Sciences +15

CAN Algorithm: An Individual Level Approach to Identify Consequence and Norm Sensitivities and Overall Action/Inaction Preferences in Moral Decision-Making

Chuanjun Liu, Jiangqun Liao · Frontiers in Psychology · 2021 · 30 citations · Full text

Who Uses Groups to Transcend the Limits of the Individual Self? Exploring the Effects of Interdependent Self-Construal and Mortality Salience on Investment in Social Groups

Clay Routledge, Jacob Juhl, Matthew Vess et al. · Social Psychological and Personality Science · 2012 · 24 citations

Ethnicity, Social Psychology, Education +22

The Structure of the Chinese Material Value Scale: An Eastern Cultural View

Jiangqun Liao, Lei Wang · Frontiers in Psychology · 2017 · 16 citations · Full text

Quality Of Life, Customer Satisfaction, Dot-probe Paradigm +19