Xianchuan Yang

Promoting sustainable development: A research on residents' green purchasing behavior from a perspective of the goal‐framing theory

Xianchuan Yang, Shih‐Chih Chen, Zhang Lei · Sustainable Development · 2020 · 53 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +22

Diagnose barriers to sustainable development: A study on “desensitization” in urban residents' green purchasing behavior

Xianchuan Yang, Lei Zhang · Sustainable Development · 2019 · 50 citations

Green Marketing, Sustainable Development, Consumer Research +23

Achieving sustainability: Determinants of conscious green purchasing behavior during the COVID‐19 pandemic

Xianchuan Yang, Jiayun Jiang, Shih‐Chih Chen · Business Strategy and the Environment · 2022 · 39 citations · Full text

Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

Xianchuan Yang, Ya-Fen Tseng, Bey-Fen Lee · Frontiers in Psychology · 2021 · 38 citations · Full text

Green Marketing, Behavioral Decision Making, Social Psychology +22

Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

Haijin Gui, Untung Rahardja, Xianchuan Yang et al. · Frontiers in Psychology · 2022 · 27 citations · Full text

Customer Satisfaction, Business-to-business Research, Digital Marketing +27