Concepedia

Yie Fang Kao

YF

Statistics

Publications

1

Citations

87

H-Index

1

Active since

2006

Affiliations

Fu Jen Catholic University(Current)

Yie Fang Kao is an author at Fu Jen Catholic University specializing in interactive marketing, experiential marketing, and game design.

Top concepts

Publications per year

2006–2006

1

Publications

1

Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan

Yie Fang Kao, Li Huang, Ming Yang · International Journal of Revenue Management · 2006 · 87 citations

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