Concepedia
Statistics
Publications
2
Citations
31
H-Index
Active since
2014
Jitka Pokorná is an author specializing in agriculture, marketing, and agricultural marketing.
Publications per year
2014–2015
Value Proposition Canvas: Identification of Pains, Gains and Customer Jobs at Farmers' Markets
Jitka Pokorná, Ladislav Pilař, Tereza Balcarová et al. · AgEcon Search (University of Minnesota, USA) · 2015 · 16 citations · Full text
Agriculture, Agricultural Economics, Marketing +13
The Influence of Children on the Parents Buying Behavior: Food Purchase in the Czech Republic
Tereza Balcarová, Jitka Pokorná, Ladislav Pilař · AgEcon Search (University of Minnesota, USA) · 2014 · 15 citations · Full text
Agriculture, Marketing, Marketing Management +17
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