Abid Mahmood Muhammad

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Active since

2019

Affiliations

Abid Mahmood Muhammad is an author at Higher Colleges of Technology specializing in islamic banking adoption, marketing management, and customer engagement.

ORCID

Publications per year

2019–2023

Publications

UAE Islamic banking promotional strategies: an empirical review

Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidh · Journal of Islamic marketing · 2019 · 38 citations

Business, Marketing, Marketing Management +14

Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies

Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidh · Journal of Islamic marketing · 2023 · 18 citations

Business, Marketing, Marketing Management +17

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