Md. Asaduzzaman Babu

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Active since

2024

Affiliations

Hajee Mohammad Danesh Science and Technology University(Current)

Md. Asaduzzaman Babu is an author at Hajee Mohammad Danesh Science and Technology University specializing in marketing, marketing management, and source credibility perception.

ORCID

Publications per year

2024–2025

Publications

ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT

Md. Asaduzzaman Babu, Kazi Md. Yusuf, Lima Nasrin Eni et al. · Social Sciences & Humanities Open · 2024 · 15 citations · Full text

Education, Educational Technology, Higher Education +13

The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

Md. Asaduzzaman Babu, Faisal Ejaz, Aemin Nasir et al. · Journal of Infrastructure Policy and Development · 2024 · 13 citations · Full text

Natural Resources, Marketing, Marketing Management +15

The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products

Md Shamim Hossain, Tarannum Islam, Md. Asaduzzaman Babu et al. · Cleaner and Responsible Consumption · 2025 · 11 citations · Full text

Social Sciences, Marketing, Marketing Management +17

The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products

Md. Abdur Rouf, Md. Asaduzzaman Babu, Md. Jahangir Alam Siddikee et al. · Quality & Quantity · 2025 · 10 citations

Business, Marketing, Marketing Management +17

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