Concepedia
Statistics
Publications
1
Citations
48
H-Index
Active since
2002
Chan Kin Leong Gerry is an author specializing in customer relationship management, banking, and relationship banking.
Publications per year
2002–2002
Data mining and customer relationship marketing in the banking industry
Koh Hian Chye, Chan Kin Leong Gerry · 2002 · 48 citations
Business, Marketing, Marketing Management +16
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