Concepedia

Astrid Puspaningrum

AP

9

Publications

254

Citations

9

H-Index

2018

Active since

Affiliations

University of Brawijaya(Current)

Astrid Puspaningrum is an author at University of Brawijaya specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchConsumer BehaviorTrustMarketing StrategyInteractive MarketingEducation

Publications per year

2018–2023

9

Publications

9

Social Media Marketing and Brand Loyalty: The Role of Brand Trust

Astrid Puspaningrum · Journal of Asian Finance Economics and Business · 2020 · 88 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs)

Astrid Puspaningrum · Journal of Economics Business and Accountancy Ventura · 2020 · 67 citations · Full text

Marketing Analytics, Customer Satisfaction, Market Orientation +12

IMPLEMANTATION ENTREPRENEURSHIP EDUCATION ONLINE-LEARNING PROGRAM TO CREATE FARMER ENTREPRENEUR THROUGH URBAN FARMING

Harefan Arief, Mochamad Soelton, Eko Tama Putra Saratian et al. · ICCD · 2021 · 20 citations · Full text

Agricultural Education, Quality Higher Education, Precision Agriculture +15

THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK

Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum · Jurnal Aplikasi Manajemen · 2018 · 17 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

Dewi Rakhmawati, Astrid Puspaningrum, Djumilah Hadiwidjojo · IQTISHODUNA · 2019 · 14 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Study +16

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