Concepedia

C. Whan Park

CW

1

Publications

87

Citations

1

H-Index

1983

Active since

C. Whan Park is an author specializing in brand equity, brand management, and business.

Top concepts

Publications per year

1983–1983

1

Publications

1

Types and Levels of Involvement and Brand Attitude Formation

C. Whan Park, Susan Young · ACR North American Advances · 1983 · 87 citations

, , +7

Rows per page

1–1 of 1