Concepedia

Yifan Jiao

YJ

2

Publications

51

Citations

2

H-Index

2021

Active since

Affiliations

University of Hong Kong(Current)

Chinese University of Hong Kong, Shenzhen

University of California, Los Angeles

Yifan Jiao is an author at University of Hong Kong specializing in games, search costs, and management.

Top concepts

Publications per year

2021–2022

2

Publications

2

An empirical study of play duration and in‐app purchase behavior in mobile games

Yifan Jiao, Christopher S. Tang, Jingqi Wang · Production and Operations Management · 2022 · 28 citations

, , +22

Selling Virtual Items in Free-to-Play Games: Transparent Selling vs. Opaque Selling

Yifan Jiao, Christopher S. Tang, Jingqi Wang · Service Science · 2021 · 23 citations

, , +23

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