Statistics
Publications
8
Citations
189
H-Index
8
Active since
2020
Affiliations
Plovdiv University(Current)
Margarita Ruseva is an author at Plovdiv University specializing in marketing, consumer behavior, and business.
Publications per year
2020–2025
8
8
Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour
Galina Ilieva, Tania Yankova, Margarita Ruseva et al. · Information · 2024 · 33 citations · Full text
A Framework for Generative AI-Driven Assessment in Higher Education
Galina Ilieva, Tania Yankova, Margarita Ruseva et al. · Information · 2025 · 32 citations · Full text
Customer Attitude toward Digital Wallet Services
Galina Ilieva, Tania Yankova, Yulia Dzhabarova et al. · Systems · 2023 · 28 citations · Full text
1–5 of 8