Concepedia

M. Şükrü Akdoğan

MŞ

4

Publications

188

Citations

4

H-Index

2012

Active since

Affiliations

Erciyes University(Current)

Nevşehir Hacı Bektaş Veli University

M. Şükrü Akdoğan is an author at Erciyes University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementBusiness StrategyCultureLogisticsPersuasionAdvertisingSupply ChainCommunication

Publications per year

2012–2016

4

Publications

4

Drivers of Reverse Logistics Activities: An Empirical Investigation

M. Şükrü Akdoğan, Ayşen Çoşkun · Procedia - Social and Behavioral Sciences · 2012 · 81 citations · Full text

THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY

M. Şükrü Akdoğan, Şevki Özgener, Metin Kaplan et al. · EMAJ Emerging Markets Journal · 2012 · 50 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, International Marketing +22

Logistic and Marketing Performances of Logistics Companies: A Comparison between Germany and Turkey

M. Şükrü Akdoğan, Ayhan Durak · Procedia - Social and Behavioral Sciences · 2016 · 34 citations · Full text

Total Quality Management, Customer Satisfaction, Transport Logistic +21

Covert Marketing Strategy and Techniques

M. Şükrü Akdoğan, Başar Altuntaş · Procedia - Social and Behavioral Sciences · 2015 · 23 citations · Full text

Advertising, Traditional Marketing Communication, Interactive Marketing +14

Rows per page

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