Concepedia
Statistics
Publications
1
Citations
31
H-Index
Active since
2015
Salma Muqadas is an author specializing in customer satisfaction, brand associations, and brand equity.
Publications per year
2015–2015
The impact of brand equity on brand loyalty: The mediating role of customer satisfaction
Fouzia Hadi Ali, Salma Muqadas · Econstor (Econstor) · 2015 · 31 citations · Full text
Business, Marketing, Marketing Management +11
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