Concepedia

Fu-Yu Lee

FL

1

Publications

110

Citations

1

H-Index

2020

Active since

Affiliations

National Cheng Kung University(Current)

Fu-Yu Lee is an author at National Cheng Kung University specializing in digital marketing, consumer engagement, and interactive marketing.

Top concepts

BusinessMarketingManagementSocial MediaConsumer ResearchDigital MarketingConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2020–2020

1

Publications

1

Examining customer engagement and brand intimacy in social media context

Tien Wang, Fu-Yu Lee · Journal of Retailing and Consumer Services · 2020 · 110 citations

Customer Satisfaction, Social Media, Digital Marketing +9

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