Concepedia

Chye Wee Ng

CW

1

Publications

66

Citations

1

H-Index

2002

Active since

Affiliations

National University of Singapore(Current)

Chye Wee Ng is an author at National University of Singapore specializing in interactive marketing, consumer engagement, and digital marketing.

Top concepts

TourismBusinessMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementPerformance Studies

Publications per year

2002–2002

1

Publications

1

Determinants of entertaining shopping experiences and their link to consumer behaviour: Case studies of shopping centres in Singapore

Muhammad Faishal Ibrahim, Chye Wee Ng · Journal of Retail & Leisure Property · 2002 · 66 citations · Full text

Customer Satisfaction, Performance Studies, Digital Marketing +14

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