Joseph Aditya Pandu Gunawan

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Active since

2022

Affiliations

Joseph Aditya Pandu Gunawan is an author at Sebelas Maret University specializing in country image perceptions, cross-cultural purchase intention, and purchase intention effects.

Publications per year

2022–2022

Publications

The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands

Budhi Haryanto, Joseph Aditya Pandu Gunawan, Rakotoarisoa Maminirina Fenitra et al. · International Journal of Business Performance and Supply Chain Modelling · 2022 · 16 citations

Business, Marketing, Marketing Management +14

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