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Publications
1
Citations
35
H-Index
Active since
1997
Vicki Cheston is an author specializing in segmentation effectiveness, segmentation variables, and segmentation bases.
Publications per year
1997–1997
Normative Models and Practical Applications of Segmentation in Business Markets
Stavros Kalafatis, Vicki Cheston · Industrial Marketing Management · 1997 · 35 citations
Business, Marketing, Marketing Management +16
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