Concepedia

Apollos Patricks Oghuma

AP

2

Publications

609

Citations

2

H-Index

2015

Active since

Affiliations

Federal Ministry of Health(Current)

University of the Pacific

Sunway University

Apollos Patricks Oghuma is an author at Federal Ministry of Health specializing in customer satisfaction, communication, and interactive marketing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationMobile MarketingConsumer ResearchCustomer SatisfactionInteractive MarketingAdvertising

Publications per year

2015–2015

2

Publications

2

An expectation-confirmation model of continuance intention to use mobile instant messaging

Apollos Patricks Oghuma, Christian Fernando Libaque-Sáenz, Siew Fan Wong et al. · Telematics and Informatics · 2015 · 532 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +17

Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea

Apollos Patricks Oghuma, Younghoon Chang, Christian Fernando Libaque-Sáenz et al. · Telecommunications Policy · 2015 · 77 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

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