Concepedia
1
Publications
175
Citations
H-Index
2009
Active since
Affiliations
National University of Singapore(Current)
Yih Hwai Lee is an author at National University of Singapore.
Publications per year
2009–2009
When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery
Yih Hwai Lee, Cheng Qiu · Journal of Consumer Research · 2009 · 175 citations · Full text
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