Concepedia
Statistics
Publications
1
Citations
15
H-Index
Active since
2017
Umman Tuğba Gursoy is an author specializing in business, brand word-of-mouth, and sentiment analysis.
Publications per year
2017–2017
Social Media Mining and Sentiment Analysis for Brand Management
Umman Tuğba Gursoy, Diren Bulut, Cemil Yiğit · 2017 · 15 citations
Business, Marketing, Marketing Management +16
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