Concepedia

Mads Hovmøller Mortensen

MH

Statistics

Publications

3

Citations

226

H-Index

3

Active since

2008

Affiliations

University of Southern Denmark(Current)

Mads Hovmøller Mortensen is an author at University of Southern Denmark specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSupply ChainBrand StrategyBusiness StrategyCustomer SatisfactionRelationship MarketingSupply Chain ManagementClient-supplier Relationships

Publications per year

2008–2012

3

Publications

3

Understanding attractiveness in business relationships — A complete literature review

Mads Hovmøller Mortensen · Industrial Marketing Management · 2012 · 79 citations

Relationship Marketing, Management, Business +3

Attractiveness in supply chains: a process and matureness perspective

Mads Hovmøller Mortensen, Per Vagn Freytag, Jan Stentoft · International Journal of Physical Distribution & Logistics Management · 2008 · 76 citations

Customer Experience, Customer Satisfaction, Matureness Perspective +19

Inter‐organisational supplier development: the case of customer attractiveness and strategic fit

Mads Hovmøller Mortensen · Supply Chain Management An International Journal · 2012 · 71 citations

Customer Satisfaction, Perceived Customer Attractiveness, Client-supplier Relationships +21

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