Concepedia

Author

Yesel Jun

Yonsei UniversityORCID

Also Known As

Y. J. Jun, Yesel Jun

8

Publications

36

Citations

3

H-Index

12

Concepts

All Affiliations

Yonsei University
YJ

About

Yesel Jun is an author at Yonsei University specializing in brand management, brand awareness, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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2

Management

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Marketing

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4

Brand Development

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Brand Management

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Yesel Jun

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1

Publications

25

Citations

1

H-Index

YearCitations

A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory

Yesel Jun, Hyunju Lee

Journal of Retailing and Consumer Services

2021

25

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