Concepedia

Yesel Jun

YJ

1

Publications

25

Citations

1

H-Index

2021

Active since

Affiliations

Yonsei University(Current)

Yesel Jun is an author at Yonsei University specializing in brand management, brand awareness, and brand equity.

ORCID

Top concepts

Publications per year

2021–2021

1

Publications

1

A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory

Yesel Jun, Hyunju Lee · Journal of Retailing and Consumer Services · 2021 · 25 citations

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