Statistics
Publications
1
Citations
45
H-Index
1
Active since
2001
Affiliations
Helios Kliniken(Current)
Calvin M. Lederer is an author at Helios Kliniken specializing in brand management, relative market position, and portfolio mapping.
Publications per year
2001–2001
1
1
See your brands through your customers' eyes.
Calvin M. Lederer, Sara Aparicio Hill · PubMed · 2001 · 45 citations
1–1 of 1