Kristina Bäckström

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Kristina Bäckström, Ulf Johansson · Journal of Retailing and Consumer Services · 2006 · 316 citations

Business, Marketing, Retail Management +16

“Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences”

Kristina Bäckström · Journal of Retailing and Consumer Services · 2010 · 125 citations

Social Sciences, Marketing, Marketing Management +12

Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization

Christian Fuentes, Kristina Bäckström, Anette Svingstedt · Journal of Retailing and Consumer Services · 2017 · 103 citations

Business, Marketing, Retail Management +10

Understanding recreational shopping: A new approach

Kristina Bäckström · The International Review of Retail Distribution and Consumer Research · 2006 · 95 citations

Social Sciences, Retail Management, Consumer Behavior +15

An exploration of consumers’ experiences in physical stores: comparing consumers’ and retailers’ perspectives in past and present time

Kristina Bäckström, Ulf Johansson · The International Review of Retail Distribution and Consumer Research · 2017 · 49 citations

Business, Marketing, Retail Management +17