Concepedia

Morgan Van Der Horst

MV

Statistics

Publications

1

Citations

21

H-Index

1

Active since

2019

Affiliations

Wentworth Institute of Technology(Current)

Morgan Van Der Horst is an author at Wentworth Institute of Technology specializing in social media marketing, brand management, and online brand equity.

Publications per year

2019–2019

1

Publications

1

Using Brand Equity to Model ROI for Social Media Marketing

Ronen Shay, Morgan Van Der Horst · The International Journal on Media Management · 2019 · 21 citations

Business, Marketing, Marketing Management +15

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