Concepedia

Hyo-Yeon Ma

HM

1

Publications

13

Citations

1

H-Index

2009

Active since

Hyo-Yeon Ma is an author specializing in interactive marketing, consumer behavior, and customer satisfaction.

Top concepts

FashionBusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsPurchase IntentionCustomer Satisfaction

Publications per year

2009–2009

1

Publications

1

The Effect of Merchandise Characteristics of Internet Fashion Shopping Malls on the Shopping Values, Purchase Satisfaction, and Repurchase Intention of Female Consumers

Byong-Sook Hong, Eon‐Jin Lee, Hyo-Yeon Ma · Journal of the Korean Society of Clothing and Textiles · 2009 · 13 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

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