Statistics
Publications
1
Citations
104
H-Index
1
Active since
2007
Affiliations
University of Twente(Current)
Anouk Hofstede is an author at University of Twente specializing in brand image, brand personality dimensionality, and brand image perception.
Publications per year
2007–2007
1
1
Projective techniques for brand image research
Anouk Hofstede, Joris Jasper van Hoof, Natascha Walenberg et al. · Qualitative Market Research An International Journal · 2007 · 104 citations
Business, Marketing, Psychology +14
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