Concepedia

Isabel Ramalho

IR

1

Publications

110

Citations

1

H-Index

2014

Active since

Affiliations

University of Beira Interior(Current)

Isabel Ramalho is an author at University of Beira Interior specializing in media marketing, strategic management, and entrepreneurship.

Top concepts

BusinessMarketingManagementBrand StrategyMedia MarketingEntrepreneurshipBusiness StrategyMarketing InsightsMarketing StrategyStrategic Management

Publications per year

2014–2014

1

Publications

1

An exploratory study of entrepreneurial marketing in SMEs

Mário Franco, Maria de Fátima Santos, Isabel Ramalho et al. · Journal of Small Business and Enterprise Development · 2014 · 110 citations

Brand Strategy, Entrepreneurial Motivation, Entrepreneurship +16

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